Aug 2019
SBCC Primer
This primer advocates for a shift from Information, Education, Communication (IEC) to Social and Behavior Change Communication (SBCC). The document presents a toolkit developed by BBC Media Action, offering strategies for strategic SBCC interventions. It cites a successful SBCC campaign on faecal sludge management in India as a model for addressing sanitation challenges. There is now a massive burden in sustaining ODF behaviours and ensuring safe and effective faecal sludge management. And there is a need for communication to support the momentum, to create a long-term enabling environment for safe sanitation by creating a demand among citizens. This demand will only come from better understanding among the people about the risks of mismanaged faecal sludge which is currently completely amiss in household discussions and priorities.